Aaker, David <br/><br/>
The future of purpose driven branding :  signature programs that impact & inspire both business and society / 
David Aaker, Varsha Jain 
 - New Delhi :  Wiley India Pvt. Ltd. ,  2023. 
 - xviii, 270p. ;  23 cm. 
<br/><br/> Indian Edition with Case Studies 
<br/><br/>The future of purpose-driven branding : three strategic thrusts<br/>part I. Purpose-driven branding : the context: Unilever : a heritage of addressing society needs ; Salesforce : a social program pioneer ; Five drivers of social effort momentum<br/>part II. Signature social programs that inspire, impact, & thrive: Purpose/mission and culture that enable and inspire social programs ; The signature social program ; Find signature social programs that inspire, impact and fit<br/>part III. Integrating the signature social programinto the business: Integration : the signature social program job 2 : enhance a business ; Integration : the business supports the signature program<br/>part IV. Putting signature social brands ono steroids : five branding "must dos": Building inspiring signature social brands ; Must-do 1: Create a North Star direction to clarify, guide & inspire ; Must-do 2: Create brand communities ; Must-do 3: Find & employ signature stories ; Must-do 4: Find & fire your silver bullet brands ; Must-do 5: Scale your signature social program<br/>Evaluating your signature social program & brand<br/> 
<br/><br/><label>ISBN: </label>9789357460897 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (marketing)<br/> Brand name products
<br/><br/><label>Dewey Class. No.: </label>658.827  / AAK