TY  - BOOK
AU  - Cherunilam, Francis
TI  - International business: text and cases
SN  - 9789389347487
U1  - 658.049 
PY  - 2020///
CY  - New Delhi
PB  - PHI
KW  - Commerce international
KW  - International finance
KW  - International trade
N1  - List of Boxes
List of Figures
List of Tables
Preface
Preface to the First Edition
1. Introduction to International Business
2. Global Economic, Political and Technological Environments of Business
3. Global Socio-Cultural and Demographic Environment
4. International Trading Environment
5. WTO and Global Liberalisation
6. International Monetary System and Foreign Exchange Market
7. International Banking and Eurocurrency Market
8. International Economic Organisations
9. International Investment and Trade Financing
10. Multinational Corporations
11. Balance of Payments and Global Trade
12. Globalisation
13. International Business Intelligence
14. Market Selection
15. International Operations Management
16. Market Entry Strategies
17. Market Coverage Strategies
18. International Product Decisions
19. International Pricing
20. International Distribution
21. International Promotion
22. International Organisation and HRM
23. Some Social Issues in International Business
24. Foreign Trade Policy, Regulation and Promotion
25. Trade and Balance of Payment of India
26. India in the Global Setting
27. Globalisation of Indian Business
Case Studies
ER  -