Cherunilam, Francis <br/><br/>
International business: text and cases / 
Francis Cherunilam 
 - 6th edition 
 - New Delhi:  PHI,  2020. 
 - xxiii;807p; 
<br/><br/>List of Boxes<br/>List of Figures<br/>List of Tables<br/>Preface<br/>Preface to the First Edition<br/>1. Introduction to International Business<br/>2. Global Economic, Political and Technological Environments of Business<br/>3. Global Socio-Cultural and Demographic Environment<br/>4. International Trading Environment<br/>5. WTO and Global Liberalisation<br/>6. International Monetary System and Foreign Exchange Market<br/>7. International Banking and Eurocurrency Market<br/>8. International Economic Organisations<br/>9. International Investment and Trade Financing<br/>10. Multinational Corporations<br/>11. Balance of Payments and Global Trade<br/>12. Globalisation<br/>13. International Business Intelligence<br/>14. Market Selection<br/>15. International Operations Management<br/>16. Market Entry Strategies<br/>17. Market Coverage Strategies<br/>18. International Product Decisions<br/>19. International Pricing<br/>20. International Distribution<br/>21. International Promotion<br/>22. International Organisation and HRM<br/>23. Some Social Issues in International Business<br/>24. Foreign Trade Policy, Regulation and Promotion<br/>25. Trade and Balance of Payment of India<br/>26. India in the Global Setting<br/>27. Globalisation of Indian Business<br/>Case Studies 
<br/><br/><label>ISBN: </label>9789389347487 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce international<br/>International finance<br/>International trade
<br/><br/><label>Dewey Class. No.: </label>658.049  / CHE.I