TY  - BOOK
AU  - Truett,Lila J.
AU  - Truett,Dale B.
TI  - Managerial economics: analysis, problems, cases 
SN  - 0471444669
U1  - 658.15 
PY  - 2004///
CY  - Hoboken, NJ
PB  - Wiley
KW  - Managerial economics
N1  - Includes bibliographical references and index; Part 1 The Firm and Its Environment

1 Introduction, Basic Principles, and Methodology 1

2 Revenue of the Firm 33

3 Demand Analysis and Estimation 98

4 Economic Forecasting 142

Part 2 Production, Cost, and Profit Maximization

5 Production Analysis 176

6 Cost of Production 220

7 Profit Analysis of the Firm 279

Part 3 Markets and The Behavior of The Firm

8 Perfect Competition and Monopoly: the Limiting Cases 346

9 Monopolistic Competition and Oligopoly 375

10 Games, Information, and Strategy 419

11 Topics in Pricing and Profit Analysis 451

12 Factor Markets and Profit-Maximizing Employment of Variable Inputs 514

Part 4 Analysis of Project Decisions

13 Fundamentals of Project Evaluation 553

14 Risk in Project Analysis 585

Part 5 The Firm and The Public Sector

15 Economics of Public Sector Decisions 623

16 Legal and Regulatory Environment of the Firm 652
N2  - Truett and Truett's Eighth Edition shows how to use economic analysis to solve problems and make effective decisions in the complex world of business. The highly successful problem-solving approach, clear and accurate presentation of economic theory, and outstanding cases combine to make the best presentation of managerial economics yet; Featuring a proven, problem-solving approach, Truett & Truett's new Eighth Edition shows how to use economic analysis to make effective managerial decisions in today's complex business environment. The text provides a clear, concise, and current description of the principles of microeconomic decision making, along with ample problems, examples, and cases that illustrate how to apply those principles in the real world. The Eighth Edition presents the latest thinking in the field including a new chapter on Games, Information, and Strategy, a new introduction featuring "10 principles of economics for managers," which highlight the role of managerial economics in helping managers to make sound decisions, a revised discussion of linear demand curve and marginal revenue, updated real-world examples, and additional end-of-chapter questions and problems
ER  -