TY  - BOOK
AU  - Kemp, Grant
AU  - White, Gerry
TI  - Google data studio for beginners: start making your data actionable 
SN  - 9781484251553
U1  - 005.743 
PY  - 2021///
CY  - New York
PB  - Apress
KW  - Google analytics
KW  - Data management
KW  - Tools
KW  - Handbooks
N1  - include index; Starting your Data Studio journey
Reporting
Metrics and dimensions
An online survey
Marketing data visualization
Blends of data
Custom data visualizations
Why stop there?

N2  - Google Data Studio is becoming a go-to tool in the analytics community. All business roles across the industry benefit from foundational knowledge of this now-essential technology, and Google Data Studio for Beginners is here to provide it. Release your locked-up data and turn it into beautiful, actionable, and shareable reports that can be consumed by experts and novices alike. Authors Grant Kemp and Gerry White begin by walking you through simple dashboards and interactive visualizations. As you progress through Google Data Studio for Beginners, you gain the knowledge necessary to blend multiple data sources and create comprehensive marketing dashboards. Advanced features such as calculated fields, cleaning up data, and data blending to build powerhouse reports are featured as well. Presenting your data in client-ready, digestible forms is a key factor that many find to be a roadblock, and this book will help strengthen this essential skill in your organization. Centralizing the power from sources such as Google Analytics, online surveys, and a multitude of other popular data management tools puts you as a business leader and analyzer ahead of the rest. Your team as a whole will benefit from Google Data Studio for Beginners, because by using these tools, teams can collaboratively work on data to build their understanding and turn their data into action. Data Studio is quickly solidifying itself as the industry standard, and you don't want to miss this essential guide for excelling in it

ER  -