TY  - BOOK
AU  - Bussing-Burks, Marie
TI  - How Starbucks changed the world
SN  - 9788184951288
U1  - 338.7 
PY  - 2010///
CY  - Hyderabad
PB  - Jaico Publishing House
KW  - Organizational effectiveness
KW  - Starbucks
KW  - Coffee
KW  - Company
KW  - Coffee shop
N1  - Origins and history of Starbucks
The founders and early management team
Strategies and innovations : the coffee culture
Guiding principles and coffee social responsibility
How Starbucks moved ahead of the competition
Financial results and Starbucks leadership
Controversy and coffee competition
Transition and future prospects

N2  - The book offers readers the opportunity to get to know this extraordinary corporations leaders, guiding principles, corporate innovations, competitive strategies, and future prospects. Along the way, it explores a number of fascinating issues, including the companys pivotal decision to use Arabica beans instead of mass produced coffee and its efforts to support sustainable coffee farming worldwide
ER  -