Bussing-Burks, Marie <br/><br/>
How Starbucks changed the world / 
Marie Bussing-Burks 
 - Hyderabad :  Jaico Publishing House,  2010. 
 - 154 pages :  illustrations ;  23 cm. 
<br/><br/>Origins and history of Starbucks<br/>The founders and early management team<br/>Strategies and innovations : the coffee culture<br/>Guiding principles and coffee social responsibility<br/>How Starbucks moved ahead of the competition<br/>Financial results and Starbucks leadership<br/>Controversy and coffee competition<br/>Transition and future prospects<br/> 
<br/><br/> The book offers readers the opportunity to get to know this extraordinary corporations leaders, guiding principles, corporate innovations, competitive strategies, and future prospects. Along the way, it explores a number of fascinating issues, including the companys pivotal decision to use Arabica beans instead of mass produced coffee and its efforts to support sustainable coffee farming worldwide. 
<br/><br/><label>ISBN: </label>9788184951288 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Organizational effectiveness<br/>Starbucks --Company--Coffee <br/>Coffee shop
<br/><br/><label>Dewey Class. No.: </label>338.7  / BUS