TY  - BOOK
AU  - Assael, Henry:
TI  - Consumer behavior and marketing action
SN  - 9788131500361
U1  - 658.8342 
PY  - 2008///
CY  - New Delhi
PB  - Cengage
KW  - Consumer behavior
KW  - Motivation research
N1  - include Bibliographical references
ER  -