Assael, Henry: <br/><br/>
Consumer behavior and marketing action / 
Henry Assael. 
 - 6th ed. 
 - New Delhi:  Cengage,  2008. 
 - xviii, 686 pages:  ill,;  24 cm. 
<br/><br/>include Bibliographical references. 
<br/><br/><label>ISBN: </label>9788131500361 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Motivation research
<br/><br/><label>Dewey Class. No.: </label>658.8342  / ASS