Buttle, Francis. <br/><br/>
Customer relationship management :   concepts and technologies /  
Francis Buttle, Stan Maklan. 
 - 2nd ed. 
 - Burlington:  Butterworth- Heinemann,  2009. 
 - xix, 500 pages:  ill,;  24 cm. 
<br/><br/>include index. 
<br/><br/><label>ISBN: </label>9788131219850 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Management<br/>Marketing -- relational
<br/><br/><label>Dewey Class. No.: </label>658.812  / BUT