TY  - BOOK
AU  - Hastings, Gerard.
TI  - Social marketing : : why should the Devil have all the best tunes?
SN  - 9789380931791
U1  -  658.872 
PY  - 2007///
CY  - Amsterdam, 
PB  - Elsevier, 
KW  - Social marketing
KW  - Behavioural changes
KW  - Social behaviour
N1  - Chapter 1 Introduction 
Chapter 2 Theoretical foundations
Chapter 3 The principles of social marketing
Chapter 4 Opening the toolbox
Chapter 5 Communication, branding and the limits of fear 
Chapter 6 Length and breadth
Chapter 7 Competition and critical marketing
Chapter 8 Research ? the art of navigation
Chapter 9 Ethics
Chapter 10 Social marketing 
cases studies
N2  - Explains the principles of social marketing and examines the implications of using techniques devised on Wall Street to further social and health goals. This book shows how we can borrow the techniques they use to promote consumption, to encourage more socially desirable behaviours
ER  -