Hastings, Gerard. <br/><br/>
Social marketing :   why should the Devil have all the best tunes? 
Gerard Hastings 
 - Amsterdam,   Elsevier,   2007. 
 - xvi, 367 pages :   illustrations ;   25 cm 
<br/><br/>Chapter 1 Introduction <br/>Chapter 2 Theoretical foundations<br/>Chapter 3 The principles of social marketing<br/>Chapter 4 Opening the toolbox<br/>Chapter 5 Communication, branding and the limits of fear <br/>Chapter 6 Length and breadth<br/>Chapter 7 Competition and critical marketing<br/>Chapter 8 Research ? the art of navigation<br/>Chapter 9 Ethics<br/>Chapter 10 Social marketing <br/>cases studies 
<br/><br/> Explains the principles of social marketing and examines the implications of using techniques devised on Wall Street to further social and health goals. This book shows how we can borrow the techniques they use to promote consumption, to encourage more socially desirable behaviours. 
<br/><br/><label>ISBN: </label>9789380931791 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing<br/>Behavioural changes<br/>Social behaviour
<br/><br/><label>Dewey Class. No.: </label>658.872  / HAS