Handley, Ann, <br/><br/>
Content rules :  how to create killer blogs, podcasts, videos, Ebooks, webinars (and more) that engage customers and ignite your business / 
Ann Handley, C. C. Chapman. 
 - Rev. and updated 
 - Hoboken, N.J. :  Wiley,  2012. 
 - xxiv, 293 pages :  ill ;  23 cm. 
<br/><br/>includes index. 
<br/><br/><br/>1. The content rules<br/>The case for content<br/>Insight inspires originality: who do you want to attract?<br/>Who are you?<br/>Reimagine; don't recycle: anatomy of a content circle of life<br/>Share or solve; don't shill<br/>Stoke the campfire<br/>Create wings and roots<br/>The care and feeding of fans<br/>Attention B2B companies: this is the chapter you are looking for<br/>2. The how-to section<br/>A blog as a hub of your online content<br/>If webinars are awesome marketing tools, why do most of them suck?<br/>What's the difference between an E-book and a white paper? (And when should you use them?)<br/>The single biggest secret to creating a compelling customer success story (formerly known as a case study)<br/>From dumpy to sexy: an FAQs makeover<br/>Video: show me a story<br/>Podcasting: is this thing on?<br/>Photographs: the power of pictures<br/>3. Content that converts: success stories (with ideas you can steal!)<br/>Reynolds Golf Academy: Greensboro, Georgia<br/>The Cool Beans Group: Greensboro, North Carolina<br/>U.S. Army: Fort Knox, Kentucky; Fort Monroe, Virginia<br/>AskPatty.com, Inc.: Thousand Oaks, California<br/>Qvidian: Lowell, Massachusetts<br/>HubSpot: Cambridge, Massachusetts<br/>Kodak: Rochester, New York<br/>Boeing Company: Chicago, Illinois<br/>Indium Corporation: Clinton, New York<br/>Pink Stinks: London, England<br/>4. This isn't goodbye<br/>This isn't goodbye, and a gift for you. 
<br/><br/><label>ISBN: </label>9781118232606  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Social media.<br/>Web sites--Design.<br/>BUSINESS & ECONOMICS / General.
<br/><br/><label>Dewey Class. No.: </label>658.872  / HAN