TY  - BOOK
AU  - Laudon, Kenneth C.
AU  - Traver, Carol Guercio.
TI  - E-commerce: business, technology, society
SN  - 9789356060647
U1  - 658.872 
PY  - 2023///
CY  - Noida
PB  - Pearson India
KW  - Electronic commerce
KW  - Internet marketing
N1  - include Bibliography references and index; PART I: INTRODUCTION TO E-COMMERCE
The Revolution is Just Beginning
E-commerce Business Models and Concepts
PART II: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE
E-commerce Infrastructure: The Internet, the Web, and the Mobile Platform
Building an E-commerce Presence: Websites, Mobile Sites, and Apps
E-commerce Security and Payment Systems
PART III: BUSINESS CONCEPTS AND SOCIAL ISSUES
E-commerce Marketing and Advertising Concepts
Social, Mobile, and Local Marketing
Ethical, Social, and Political Issues in E-commerce
PART IV: E-COMMERCE IN ACTION
Online Retail and Services
Online Content and Media
Social Networks, Auctions, and Portals
B2B E-commerce: Supply Chain Management and Collaborative Commerce
ER  -