Laudon, Kenneth C. <br/><br/>
E-commerce:  business, technology, society/ 
Kenneth C. Laudon, Carol Guercio Traver. 
 - 17th ed. 
 - Noida:  Pearson India,  2023. 
 - 910 pages:  illu;  25 cm. 
<br/><br/>include Bibliography references and index. 
<br/><br/>PART I: INTRODUCTION TO E-COMMERCE<br/>The Revolution is Just Beginning<br/>E-commerce Business Models and Concepts<br/>PART II: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE<br/>E-commerce Infrastructure: The Internet, the Web, and the Mobile Platform<br/>Building an E-commerce Presence: Websites, Mobile Sites, and Apps<br/>E-commerce Security and Payment Systems<br/>PART III: BUSINESS CONCEPTS AND SOCIAL ISSUES<br/>E-commerce Marketing and Advertising Concepts<br/>Social, Mobile, and Local Marketing<br/>Ethical, Social, and Political Issues in E-commerce<br/>PART IV: E-COMMERCE IN ACTION<br/>Online Retail and Services<br/>Online Content and Media<br/>Social Networks, Auctions, and Portals<br/>B2B E-commerce: Supply Chain Management and Collaborative Commerce 
<br/><br/><label>ISBN: </label>9789356060647 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce.<br/>Internet marketing.
<br/><br/><label>Dewey Class. No.: </label>658.872  / LAU