Patterns of entrepreneurship management/
Jack M. Kaplan, Jack McGourty ; Indian adaptation by Venkatesha Murthy.
- 6th ed.
- New Delhi: Wiley , 2022.
- xxxiii, 376 pages: ill; 25 cm.
Include index.
Chapter 1 Understanding the Entrepreneurial Process Introduction Profile: Wayne McVicker4-A Typical Entrepreneur An Entrepreneurial Perspective Commonly Shared Entrepreneurial Characteristics Types of Entrepreneurs The Need to Control The Spider-Web Model Finding Early Mentors Managing Stress The Five-Stage Entrepreneurial Process The Growth of Entrepreneurial Companies So Why Become an Entrepreneur? Developing Your Entrepreneurial Management Skills Summary Study Questions Endnotes Worksheets Chapter 2 Converting Ideas into Opportunities Introduction Profile: Becky Minard and Paal Gisholt-Finding a Point of Pain Why Innovation Is Important Definition and Types of Innovation Frameworks for Learning Innovation Skills Finding and Assessing Ideas and Opportunities The Evaluation Process for the Idea Chapter 4 Engaging Customers, Analyzing Competitors, for Market Entry Strategy Introduction Determining Market Attractiveness Market Research Approaches Primary Market Research: Customer Discovery Secondary Market Research Defining Market Segmentation and Customer Profiles On Market Sizing Conducting a Competitive Analysis Developing an Integrated Marketing Strategy Formulating a Successful Marketing Strategy and Plan Preparing the Pricing and Sales Strategy Preparing an Advertising Campaign Setting up Sales Channels Summary Study Questions Endnotes Worksheets Chapter 5 Preparing the Investor Package Introduction Profile: Nikolay Shkolnik-Business Plan Turns a Dream into Reality1 The Value of a Business Plan Setting Goals and Objectives Starting the Process to Write the Plan: Canvas Model and the Four Steps Determining What Type of Business Plan Is Best Understanding Why Business Plans Fail Summary Study Questions Endnotes Worksheets Chapter 6 Setting Up the Company Introduction Profile: Ethan Wendle and Matt Chverchko-When to Convert from an S- to a C-Corporation