TY - BOOK AU - Goel, Priyanka. TI - Marketing management SN - 9788126918621 U1 - 658.8 PY - 2019/// CY - Delhi PB - Atlantic KW - Marketing Management N1 - 1. Introduction to marketing 2. Consumer Behavior 3.Costemer oriented business 4.Marketing planning 5.Marketing research 6. The product concept ER -