Goel, Priyanka.
Marketing management/
Priyanka Goel.
- Delhi: Atlantic, 2019.
- viii, 278 pages; illu; 22 cm.
1. Introduction to marketing
2. Consumer Behavior
3.Costemer oriented business
4.Marketing planning
5.Marketing research
6. The product concept
9788126918621
Marketing Management
658.8 / GOE