Goel, Priyanka. <br/><br/>
Marketing management/ 
Priyanka Goel. 
 - Delhi:  Atlantic,  2019. 
 - viii, 278 pages;  illu;  22 cm. 
<br/><br/>1. Introduction to marketing<br/>2. Consumer Behavior<br/>3.Costemer oriented business<br/>4.Marketing planning<br/>5.Marketing research<br/>6. The product concept 
<br/><br/><label>ISBN: </label>9788126918621 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / GOE