Economics for business /
Chris Mulhearn, Howard Vane.
- 4th ed.
- New Delhi : Bloomsbury Publishing, 2023.
- xxvii, 507 pages : ill. ; 28 cm.
Includes index.
1. Economics and business 2. The market 3. The firm 4. Firms' costs and revenues 5. Market concentration and power 6. Business and government 7. Factor markets 8. The macroeconomy, macroeconomic policy and business 9. Unemployment: causes and cures 10. Inflation: causes and cures 11. Economic growth and business cycles 12. Stabilizing the economy 13. International trade 14. The balance of payments and exchange rates 15. Globalization.
Written specifically for non-specialists, this textbook provides a rigorous and engaging introduction to economics in the context of the business world. Striking the perfect balance between theory and practical application, it draws on interesting real-world examples and case studies – from tech companies to football clubs – to demonstrate the relevance of key economic concepts and theories to business. Clear and insightful, it is packed with current data and innovative features to bring the subject to life for students. This edition is thoroughly updated to include coverage of topics such as market failure, austerity, international trade and Brexit.