TY - BOOK AU - Kaufman, Ira. TI - Digital marketing: integrating strategy, sustainability, and purpose SN - 9781138497283 U1 - 658.872 PY - 2024/// CY - New York PB - Routledge KW - Digital Marketing KW - Internet marketing KW - Marketing KW - Management N1 - Includes bibliographical references and index; Figures & Acknowledgements Foreword: Embrace the Sustainable Marketing Normal, Phillip KotlerForeword: Adopt a Sustainable Mindset; Market with Purpose, Roberto CrociPreface: What is Digital, and Why Should I Care? Introduction: Your Roadmap to Digital IntegrationChapter 1: Transforming from Traditional to Digital ValuesChapter 2: A Digitally Challenged EnterpriseChapter 3: Drivers of ChangeChapter 4: Fundamentals of the Sustainable Marketing NormalChapter 5: Managing the Sustainable Marketing Normal Chapter 6: Integrated Digital Marketing Chapter 7: Define and EstablishChapter 8: Convey and AugmentChapter 9: Connect and ConvertChapter 10: Measure and RefineChapter 11: Digital Alignment Chapter 12: Structural Integration Chapter 13: Evaluation and ROI Chapter 14: Building Shared Value Chapter 15: From Social Business to Digitally Integrated OrganizationEnd Notes Glossary Index ER -