Kaufman, Ira. <br/><br/>
Digital marketing:  integrating strategy, sustainability, and purpose/ 
Ira Kaufman, Chris Horton and Mariusz Soltanifar. 
 - 2nd ed. 
 - New York:  Routledge,  2024. 
 - xxi, 485 pages;  illu; 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Figures & Acknowledgements Foreword: Embrace the Sustainable Marketing Normal, Phillip KotlerForeword: Adopt a Sustainable Mindset; Market with Purpose, Roberto CrociPreface: What is Digital, and Why Should I Care? Introduction: Your Roadmap to Digital IntegrationChapter 1: Transforming from Traditional to Digital ValuesChapter 2: A Digitally Challenged EnterpriseChapter 3: Drivers of ChangeChapter 4: Fundamentals of the Sustainable Marketing NormalChapter 5: Managing the Sustainable Marketing Normal Chapter 6: Integrated Digital Marketing Chapter 7: Define and EstablishChapter 8: Convey and AugmentChapter 9: Connect and ConvertChapter 10: Measure and RefineChapter 11: Digital Alignment Chapter 12: Structural Integration Chapter 13: Evaluation and ROI Chapter 14: Building Shared Value Chapter 15: From Social Business to Digitally Integrated OrganizationEnd Notes Glossary Index 
<br/><br/><label>ISBN: </label>9781138497283 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Digital Marketing<br/>Internet marketing<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.872  / KAU