TY  - BOOK
TI  - Digital marketing: strategic planning & integration 
SN  - 9789353885403
U1  - 658.872 
PY  - 2020///
CY  - New Delhi
PB  - Sage
KW  - Internet marketing
KW  -  Internet marketing
KW  - Digital Marketing
N1  - Include Bibliography and index; Part 1. Digital marketing essentials
The digital marketing environment
The digital consumer
Part 2. Digital marketing tools and channels
Email, websites, SEO and paid search
Content marketing
Social media marketing
Online communities
Mobile marketing
Augmented, virtual and mixed reality
Part 3. Digital marketing strategy and planning
Digital marketing audit
Digital marketing strategy and objectives
Building the digital marketing plan
Part 4. Digital marketing management
Managing resources and reporting
Digital marketing metrics and analytics
Integrating and transforming digital marketing
ER  -