Digital marketing :  strategic planning & integration / 
Annmarie Hanlon. 
 - New Delhi:  Sage,  2020. 
 - xviii, 341 pages;  illu;  24 cm. 
<br/><br/>Include Bibliography and index. 
<br/><br/>Part 1. Digital marketing essentials<br/>The digital marketing environment<br/>The digital consumer<br/>Part 2. Digital marketing tools and channels<br/>Email, websites, SEO and paid search<br/>Content marketing<br/>Social media marketing<br/>Online communities<br/>Mobile marketing<br/>Augmented, virtual and mixed reality<br/>Part 3. Digital marketing strategy and planning<br/>Digital marketing audit<br/>Digital marketing strategy and objectives<br/>Building the digital marketing plan<br/>Part 4. Digital marketing management<br/>Managing resources and reporting<br/>Digital marketing metrics and analytics<br/>Integrating and transforming digital marketing 
<br/><br/><label>ISBN: </label>9789353885403 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/> Internet marketing<br/>Digital Marketing
<br/><br/><label>Dewey Class. No.: </label>658.872  / HAN