TY  - BOOK
AU  - Pitt,Martyn
AU  - Koufopoulos,Dimitrios
TI  - Essentials of strategic management
SN  - 9788132110378
U1  - 658.4012 
PY  - 2023///
CY  - New Delhi
PB  - Sage Publication India
KW  - Strategic planning
N1  - Includes bibliographical references (p. [403]-427) and index; Preface    
The Essence of Strategy and Strategic Management    
Understanding the External Environment    
Industry Sector Environments    
Enterprise Stakeholders, Identity and Purpose    
Enterprise Resources Distinctive Capabilities    
Strategic Decision-Making    
Enterprise-Level Strategy Frameworks    
Scale, Non-Scale and Vertical Strategies   
 Innovation Strategies    
Diversification Strategies in the Multi-Activity Enterprise    
Acquisition, Merger and Alliance Strategies    
Multinational and Global Strategies    
Strategy Implementation and Change Management    
References    
Glossary    
Index
N2  - This exciting new textbook is built on the belief that strategic management principles are more straightforward than they seem. Unlike other textbooks, it does not overcomplicate the discussion with enigmatic layers of theory or irrelevant perspectives from other disciplines. Instead you will find focused, clearly articulated coverage of the key topics of strategic management, encouraging critical reflection and deeper exploration on your own terms.

Fully developed to cover the essentials of any strategic management course, this textbook not only creates understanding of the principles of strategy, but shows you how to apply them constructively in the face of real-world practicalities. Throughout the text, these principles are put into context with illustrations and examples drawn from all over the world and from all kinds of organization - from Shell, Airbus and Tesco to small and non-profit enterprises

ER  -