Essentials of strategic management /
Martyn Pitt & Dimitrios Koufopoulos.
- New Delhi : Sage Publication India, 2023.
- xviii, 451 p. : ill. ; 24 cm.
Includes bibliographical references (p. [403]-427) and index.
Preface The Essence of Strategy and Strategic Management Understanding the External Environment Industry Sector Environments Enterprise Stakeholders, Identity and Purpose Enterprise Resources Distinctive Capabilities Strategic Decision-Making Enterprise-Level Strategy Frameworks Scale, Non-Scale and Vertical Strategies Innovation Strategies Diversification Strategies in the Multi-Activity Enterprise Acquisition, Merger and Alliance Strategies Multinational and Global Strategies Strategy Implementation and Change Management References Glossary Index
This exciting new textbook is built on the belief that strategic management principles are more straightforward than they seem. Unlike other textbooks, it does not overcomplicate the discussion with enigmatic layers of theory or irrelevant perspectives from other disciplines. Instead you will find focused, clearly articulated coverage of the key topics of strategic management, encouraging critical reflection and deeper exploration on your own terms.
Fully developed to cover the essentials of any strategic management course, this textbook not only creates understanding of the principles of strategy, but shows you how to apply them constructively in the face of real-world practicalities. Throughout the text, these principles are put into context with illustrations and examples drawn from all over the world and from all kinds of organization - from Shell, Airbus and Tesco to small and non-profit enterprises.