Kennedy, Mark, 1957-

Shapeholders : business success in the age of activism / Mark R. Kennedy. - New York : Columbia University Press, [2017] - xx, 281 pages ; 23 cm.

Includes bibliographical references and index.

Introduction -- Shapeholders -- Social activists -- Media -- Politicians -- Regulators -- Align with a purpose -- Anticipate -- Assess -- Avert -- Acquiesce -- Advance common interests -- Assemble to win -- Pope Francis, a CEO worth emulating.

9780231180566 (cloth : alk. paper)


Social responsibility of business.
Corporations--Public relations.
Corporations--Moral and ethical aspects.
Corporate governance.

658.408 / KEN