TY  - BOOK
AU  - Day,Mellani
AU  - Boardman,Mary C.
AU  - Krueger,Norris F.
TI  - Handbook of research methodologies and design in neuroentrepreneurship
SN  - 1785365037
U1  - 338 
PY  - 2017///
CY  - Cheltenam, UK : 
PB  - Edward Elgar Publishing, 
KW  - Entrepreneurship
KW  - Handbooks, manuals, etc
KW  - Neurosciences
N1  - Includes bibliographical references and index; Introduction / Mellani Day; Mary C. Boardman; Norris Krueger -- Brain-Driven Entrepreneurship Research: A Review and Research Agenda / Víctor Pérez-Centeno -- Human Psychophysiological and Genetic Approaches in Neuroentrepreneurship / Marco Colosio; Cristiano Bellavitis; Alexey Gorin -- Unpacking Neuroentrepreneurship: Conducting Entrepreneurship Research with EEG Technologies / Martin De Holan; Cyril Couffe -- A Brief Primer on Using Functional Magnetic Resonance Imaging (fMRI) in Entrepreneurship Research / M. K. Ward; Crystal Reeck; William Becker -- Experimental Methodological Principles for Entrepreneurship Research Using Neuroscience Techniques / Víctor Pérez-Centeno -- Entrepreneurial Return on Investment through a Neuroentrepreneurship Lens / Mellani Day; Mary C. Boardman -- The Cognitive Neuroscience of Entrepreneurial Risk: Conceptual and Methodological Challenges / Kelly G. Shaver, Leon Schjoedt; Angela Passarelli; Crystal Reeck -- A Few Words about Entrepreneurial Learning, Training and Brain Plasticity / Aparna Sud -- A Few Words about Neuro-experimental Designs for the Study of Emotions and Cognitions in Entrepreneurship / Theresa Treffers -- Which Tool Should I Use? Neuroscientific Technologies for Brain-Driven Entrepreneurship Researchers / Víctor Pérez-Centeno -- A Few Words about What Neuroentrepreneurship Can and Cannot Help Us With / Sean Guillory; Mary C. Boardman; Mellani Day
N2  - "This Handbook provides an overview of neuroscience-driven research methodologies and how those methodologies might be applied to theory-based research in the nascent field of neuroentrepreneurship. It presents the current thinking and examples of pioneering work, serves as a reference for those wishing to incorporate these methods into their own research, and provides several helpful discussions on the nature of an answerable question using neuroscience techniques. It includes concrete examples of new ways to conduct research that can shed light onto such areas as decision-making and opportunity recognition, allowing us to ask different, perhaps better, questions than ever before." --Publisher's description
ER  -