TY  - BOOK
AU  -  Vidyadhar Reddy, Aileni
TI  - Marketing Management
SN  - 9789394358379
U1  - 658.8 
PY  - 2023///
CY  - Hyderabad
PB  - Tata Publications
KW  - Marketing
KW  - Management
N1  -  Includes bibliographical references and indexes
ER  -