TY  - BOOK
AU  - Smith,Terry
AU  - Williams,Tom
TI  - Brand fusion: purpose-driven brand strategy 
SN  - 9783110718348
U1  - 658.8 
PY  - 2022///
CY  - Berlin
PB  - De Gruyter, 
KW  - Branding (Marketing)
KW  - Product management
KW  - Brand name products
KW  - Produits commerciaux
KW  - Gestion
KW  - Produits de marque
N1  - Includes bibliographical references and index
ER  -