TY  - BOOK
AU  - Thompson, Arthur A., 
AU  - Strickland, A. J.; 
AU  - Gamble, John; 
AU  - Jain, Arun K.
TI  - Crafting and executing strategy : : the quest for competitive advantage : concepts and cases/ 
SN  - 9780070600898
U1  - 658.4012 
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw-Hill Pub.co.Ltd., 
KW  - Strategic planning
KW  - Case studies
ER  -