TY  - BOOK
AU  - Varshney, R. L.
AU  - Bhattacharyya, B.
TI  - International marketing management : : an Indian perspective
U1  - 658.84 
PY  - 1995///
CY  - New Delhi
PB  - S. Chand & Sons
KW  - International marketing
KW  - Market trading
N1  - Include appendices
ER  -