Varshney, R. L. International marketing management : an Indian perspective/ R. L. Vashney, B. Bhattacharyya - 9th ed. - New Delhi: S. Chand & Sons, 1995. - 436 pages: 22 cm. Include appendices Subjects--Topical Terms: International marketingMarket trading Dewey Class. No.: 658.84 / VAR