Etzel, Michael <br/><br/>
Marketing :   concepts and cases /  
Michael J. Etzel and et all. 
 - 13th ed. 
 - New Delhi:  Tata McGraw-Hill,  2005. 
 - xxvii, 735p.  ill;  24 cm. 
<br/><br/><label>ISBN: </label>9780070600904 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management of Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / ETZ