TY  - BOOK
AU  - Ramaswamy, V.S.
AU  - Namakumari, S
TI  - Marketing management : : Indian context, global perspective / 
SN  - 0333937198
U1  - 658.8 
PY  - 2002///
CY  - Delhi
PB  - Macmillan, 
KW  - Marketing
KW  - Management
KW  - India
ER  -