Ramaswamy, V. S <br/><br/>
Marketing Management :   Indian Context, Global Perspective /  
V.S. Ramaswamy, S. Namakumari. 
 - 5th ed. 
 - New Delhi :  McGraw-Hill education,  2013. 
 - xlv, 788p.  ill;  30 cm. 
<br/><br/><label>ISBN: </label>9781259026416 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management.--India <br/>Marketing --Management<br/>India
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAM