TY  - BOOK
AU  - Bijapurkar, Rama
TI  - Customer in the boardroom? : : crafting customer-based business strategy 
SN  - 9780143461302
U1  - 658.812 
PY  - 2012///
CY  - New Delhi : 
PB  - SAGE India
KW  - Customer relations
KW  - Management
KW  - Strategic planning
KW  - Strategists
N1  - Introduction
Thinking about business strategy and where "customer" fits into it
The customer based business strategy framework
The where to compete decision (or deciding strategic market priorities)
The how to compete decision
Designing the value package and value delivery system
The science and art of strategic business-market segmentation
Consumer insight for shaping business strategy
Foundation or baseline analyses for strategy development
Putting customer based business strategy into practice in organizations

N2  - Is the Customer In Your Boardroom?. The business strategies of most companies in India are marked by the supply-sided, tunnel vision of the market and obsessively competitor-centred approaches. Customer in the Boardroom? highlights the need for companies to embed customer centricity into the heart of their business strategy development process if they are to continue to grow profitably and secure their future. Rama Bijapurkar presents a compelling treatise on how to develop business strategy around the world of customers rather than the world of competitors. She draws a sharp distinction betwe
ER  -