Berger, Jonah <br/><br/>
Magic words :  what to say to get your way  / 
Jonah Berger. 
 - First edition. 
 - New York :  HarperCollins ;  2023. 
 - viii, 245 pages ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> "A book about how to use words in a way that is most persuasive"-- 
<br/><br/><label>ISBN: </label>9780063204959 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Psychology)<br/>Communication.
<br/><br/><label>Dewey Class. No.: </label>153.852