Barringer, Bruce R. <br/><br/>
Entrepreneurship :   successfully launching new ventures 
Bruce R. Barringer, R. Duane Ireland 
 - 6th ed. 
 - New Delhi :  Pearson Education,  2020. 
 - 617 pages :   illustrations ;   28 cm 
<br/><br/>PART I: DECISION TO BECOME AN ENTREPRENEUR<br/>Introduction to Entrepreneurship<br/>PART II: DEVELOPING SUCCESSFUL BUSINESS IDEAS<br/>Recognizing Opportunities and Generating Ideas<br/>Feasibility Analysis<br/>Developing an Effective Business Model<br/>Industry and Competitor Analysis<br/>Writing a Business Plan<br/>PART III: MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM<br/>Preparing the Proper Ethical and Legal Foundation<br/>Assessing a New Venture’s Financial Strength and Viability<br/>Building a New-Venture Team<br/>Getting Financing or Funding<br/>PART IV: MANAGING AND GROWING AN ENTREPRENEURIAL FIRM<br/>Unique Marketing Issues<br/>The Importance of Intellectual Property<br/>Preparing for and Evaluating the Challenges of Growth<br/>Strategies for Firm Growth<br/>Franchising 
<br/><br/> Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own company. Using real business profiles of inspiring young entrepreneurs, the text engages students with relevant examples they can easily relate to. 
<br/><br/><label>ISBN: </label>9789353066499 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Entrepreneurship<br/>New business enterprises
<br/><br/><label>Dewey Class. No.: </label>338.04   / BAR