E-commerce : an Indian perspective /
P.T. Joseph
- 6th ed.
- New Delhi : PHI Learning, 2015.
- xvii, 553 pages : illustrations, 28 cm.
Presents the latest information on e-commerce - concepts, models, strategies, and techniques that can be used to build useful e-commerce applications. The book features comprehensive and diverse case studies and data on multinational companies showing success and failure of their Web-based electronic business models.