Joseph, P. T.

E-commerce : an Indian perspective / P.T. Joseph - 6th ed. - New Delhi : PHI Learning, 2015. - xvii, 553 pages : illustrations, 28 cm.

Presents the latest information on e-commerce - concepts, models, strategies, and techniques that can be used to build useful e-commerce applications. The book features comprehensive and diverse case studies and data on multinational companies showing success and failure of their Web-based electronic business models.



9789389347272


E-Commerce
India

658.8720954 / JOS