Successful employee communications : a practitioner's guide to tools, models and best practice for internal communication /
Sue Dewhurst and Liam FitzPatrick.
- 1st Edition.
- New York : Kogan Page Ltd, [2019].
- xiv, 238 pages ; 24 cm
Includes bibliographical references and index.
Making the case for employee communications -- Conducting your own employee communications audit -- Setting objectives for employee communication plans : considerations, frameworks and examples -- Understanding your audiences; what practitioners do in practice -- Messaging : managing meaning -- Choosing channels for employee communication : finding inspiration from others -- Line managers as communicators : how to help them add the most value -- Making it happen : making sure your great ideas see the light of day -- Employee communication planning for change -- Sharing the bad news : communication in tough times -- Is it working? : employee communication evaluation and measurement that adds value -- Communicating on purpose : helping employees find meaning in the modern workplace.
9780749484521 (pbk.) 9780749498870 (hardback)
Communication in management. Communication in organizations. Business communication.