Kotler, Philip

Asian competitors : marketing for competitiveness in the age of digital consumers / Philip Kotler, Hermawan Kartajaya, and Den Huan Hooi - New Jersey : World Scientific, 2019. - xvi, 325 pages : illustrations ; 24 cm.

Includes bibliographical references and index.

9780000988430


Marketing--Case studies.--Asia
Internet marketing--Case studies.--Asia

658.8/72095 / KOT