TY  - BOOK
AU  - Bishop,Jacqueline
TI  - Effective marketing: principles and practice 
SN  - 9781903500033
U1  - 658.8 
PY  - 2002///
CY  - Liverpool
PB  - Liverpool Business Pub.
KW  - Marketing
N1  - Includes bibliographical references (p. 207-209) and index
UR  - http://www.loc.gov/catdir/toc/fy038/2003467051.html
ER  -