Bishop, Jacqueline. <br/><br/>
Effective marketing :  principles and practice / 
Jacqueline Bishop. 
 - Liverpool :  Liverpool Business Pub.,  2002. 
 - x, 220 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 207-209) and index. 
<br/><br/><label>ISBN: </label>9781903500033 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / BIS