Shajahan, S. Services marketing : concepts, practices & cases from Indian environment / S. Shajahan - 2nd Rev. & Enl. ed. - New Delhi ; Himalaya Publishing House, 2021. - viii, 358 pages ; 25 cm. ISBN: 9789350970683 Subjects--Topical Terms: Services --Marketing Dewey Class. No.: 658.8 / SHA