TY  - BOOK
AU  -  Heath, Chip
AU  - Starr, Karla
TI  - Making numbers count : : the art and science of communicating numbers
SN  - 9781787634220
U1  - 001.4226 
PY  - 2022///
CY  - New York : 
PB  - Avid Reader Press, 
KW  - Number concept
KW  -  Popular works.
KW  - Social aspects.
KW  - Visual communication
N1  - Translate everything, favor user-friendly numbers. Translate everything ; Avoid numbers : perfect translations don't need numbers ; Try focusing on 1 at a time ; Favor user-friendly numbers --
To help people grasp your numbers, ground them in the familiar, concrete, and human scale. Find your fathom : help people understand through simple, familiar comparisons ; Convert abstract numbers into concrete objects ; Recast your number into different dimensions : try time, space, distance, money, and Pringles ; Human scale : use the Goldilocks principle to make your numbers just right --
Use emotional numbers (surprising and meaningful) to move people to think and act differently. Florence Nightingale avoids dry statistics by using transferred emotion ; Comparatives, superlatives, and category jumpers ; Emotional amplitude : selecting combos that hit the right notes together ; Make it personal : "This is about you" ; Bring your number into the room with a demonstration ; Avoid numbing by converting your number to a process that unfolds over time ; Offer an encore ; Make people pay attention by crystalizing a pattern, then breaking it --
Build a scale model. Map the landscape by finding the landmarks ; Build a scale model you can work with ; Epilogue: The value of numbers --
Appendix: Making your numbers user-friendly
ER  -