Shane, Scott, 1964-

Technology strategy for managers and entrepreneurs / Scott Shane - Upper Saddle River, NJ : Pearson/Prentice Hall, ©2014. - 382 pages : illustrations ; 27 cm.

Chapter 1: Introduction
Chapter 2: Technology Evolution
Chapter 3: Technology Adoption and Diffusion
Chapter 4: Sources of Innovation
Chapter 5: Selecting Innovation Projects
Chapter 6: Customer Needs
Chapter 7: Product Development
Chapter 8: Patents
Chapter 9: Trade Secrets, Trademarks, and Copyrights
Chapter 10: Capturing Value from Innovation
Chapter 11: Competitive Advantage in High Tech Industries
Chapter 12: Technical Standards
Chapter 13: Collaboration Strategies
Chapter 14: Strategy in Networked Industries
Chapter 15: Strategic Human Resource Management of Technical Professionals

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Technological innovations--Management.
Business enterprises --Technological innovations.
Innovations --Gestion.

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