Shane, Scott, 1964-
Technology strategy for managers and entrepreneurs /
Scott Shane
- Upper Saddle River, NJ : Pearson/Prentice Hall, ©2014.
- 382 pages : illustrations ; 27 cm.
Chapter 1: Introduction
Chapter 2: Technology Evolution
Chapter 3: Technology Adoption and Diffusion
Chapter 4: Sources of Innovation
Chapter 5: Selecting Innovation Projects
Chapter 6: Customer Needs
Chapter 7: Product Development
Chapter 8: Patents
Chapter 9: Trade Secrets, Trademarks, and Copyrights
Chapter 10: Capturing Value from Innovation
Chapter 11: Competitive Advantage in High Tech Industries
Chapter 12: Technical Standards
Chapter 13: Collaboration Strategies
Chapter 14: Strategy in Networked Industries
Chapter 15: Strategic Human Resource Management of Technical Professionals
9789332536616
Technological innovations--Management.
Business enterprises --Technological innovations.
Innovations --Gestion.
658.514 / SHA