TY  - GEN
AU  -  Iyer, Sai Prakash R
TI  - Battle-ready : : crafting strategy to beat competition / 
SN  - 9789354790812
U1  - 338.6048 
PY  - 2021///
CY  - New Delhi : 
PB  - SAGE Publications, 
KW  - Competition
N2  - "In today's dynamic business world, the external environment critically impacts your ability to win the competitive battle. From spotting rivals to deciphering their game plans, to predicting competitor behaviour and understanding the dynamic interplay between the Davids and Goliaths in the arena, Battle-ready: Crafting Strategy to Beat Competition covers it all. The book brings together diverse ideas and concepts to spot that disruptive player who could be your next serious rival. It is a perfect read for corporate warriors, from managers to CEOs, to improve their chances of winning the competitive battle"
ER  -