TY  - BOOK
AU  - Kapoor, Sujata
AU  - Prosad, Jaya mamta
TI  - Behavioural finance
SN  - 9789353282745
U1  - 332.6019 
PY  - 2019///
CY  - New Delhi, India ; 
PB  - SAGE, 
KW  -  Investments
KW  - Psychological aspects.
KW  - Speculation
KW  - Finance
KW  - Psychological aspects
N1  - Part 1: Behavioural finance: foundations and key concepts --
Part 2: Behavioural biases --
Part 3: Market forces --
Part 4: Emotional and social forces --
Part 5: Institutional investors' behaviour --
Part 6: Practical applications of behavioural finance --
Part 7: The way forward
N2  - A comprehensive and well-structured textbook that provides a concrete foundation of the most essential elements of behavioural finance and related biases in a simple manner.Designed as a core textbook for the students of finance, Behavioural Finance discusses the theoretical concepts of investment behaviour in the dynamic environment of financial markets. It explains the role and impact of psychological biases and sociological influences underlying the financial behaviour of both individual and institutional investors. Through the use of case studies and real-life examples, primarily from emerging economies like India, the book explores the psychology of individual investors and market experts such as financial analysts and portfolio managers. It discusses how key market players make decisions and shows that every behavioural inconsistency can cumulate to market anomalies.The highlight of this book is the inclusion of contemporary issues such as the role of weather, emotional state of mind, religion and culture in investment decisions and the emphasis on upcoming areas in this discipline such as neurofinance and emotional finance
ER  -