TY  - BOOK
AU  - Lamb,Charles W.
AU  - Hair, Joseph F.
AU  - Sharma, Dheeraj 
AU  - McDaniel, Carl 
TI  - MKTG : : principles of marketing 
SN  - 9788131520345
U1  - 658.8 
PY  - 2018///
CY  - New Delhi
PB  - Cengage Publications
KW  - Marketing
KW  - Marketing / Textbooks
ER  -