TY  - GEN
AU  - Spiller, Lisa
TI  - Direct, digital & data-driven marketing / 
SN  - 9781529708172
U1  - 658.872 
PY  - 2020///
CY  - New Delhi
PB  - SAGE
KW  - Direct marketing.
KW  - Internet marketing.
KW  - Marketing
KW  - Data processing
N2  - "In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field"--
ER  -